For 15 years, I’ve been the person teams call when the brief is complex and the outcome matters. I pair analytical rigor with creative intuition, turning messy inputs into sharp narratives and measurable results. I’m comfortable running the room, and just as happy rolling up my sleeves to write.

I’ve led major programs at Wayfair and trivago and delivered hands‑on work for Fidelity Investments, Plynk, Montblanc, Panasonic, Bosch, and Biognosys across financial services/fintech, retail, travel, luxury, B2B and biotech.

I'm based in Greater Philadelphia and work globally.

Here are some things I particularly enjoy:

• Concept platforms and campaigns
• Brand voice systems and messaging architecture
• Social campaigns, video scripting, web/UX copy, email/CRM, display
• Copy direction, style guides, toolkits
• Internationalization/localization oversight and QA
• Experimentation and optimization (hypotheses, variants, learnings)